Realising you have taken the wrong job is a particular kind of heartbreak. It shakes your confidence and forces you to confront the gap between what you were told and what is real.

There’s a strange irony to modern marketing. We have never had more data, more tools, more automation… and yet somehow, less connection.

Can AI truly be creative, or just efficient? In this episode of Uncomfortable Conversations, Louise Mahrra and Karl Wightman explore how technology is reshaping creativity, empathy, and the future of human connection in marketing.

Why the old B2B marketing models are collapsing — and what we can rediscover when we lead with humanity instead of automation

In a world saturated with data and digital noise, how does marketing truly stand out and prove its worth? My recent conversation with Richard Eglon, CMO of Nebula Global Services, on the "Uncomfortable Conversations" podcast, peeled back the layers to reveal that the most strategic marketing isn't just about external campaigns; it's deeply rooted in human connection, internal advocacy, and a genuine understanding of the business's heartbeat

Discover how to break the B2B marketing mould in this episode of Uncomfortable Conversations with Louise Mahrra and Paul Cash of Rooster Punk. Explore human-led branding, creative storytelling, and bold strategies to make your brand stand out.

What if we simply got clear on our strengths - and then shared them?

Empathy isn’t a soft skill; it’s a powerful tool that can help you create meaningful, human connections that drive long-term success.

You can be bold and effective. Emotional and accountable. Creative and commercial.

Emotional connection goes beyond making people feel good; it’s about understanding their hopes, fears, and aspirations on a deeper level.

As marketers, we optimise campaigns for performance, but we often overlook the environmental impact of our digital efforts.

For me, marketing has always been about people. It’s about building relationships, understanding emotions, and crafting stories.