Why the old B2B marketing models are collapsing — and what we can rediscover when we lead with humanity instead of automation

In a world saturated with data and digital noise, how does marketing truly stand out and prove its worth? My recent conversation with Richard Eglon, CMO of Nebula Global Services, on the "Uncomfortable Conversations" podcast, peeled back the layers to reveal that the most strategic marketing isn't just about external campaigns; it's deeply rooted in human connection, internal advocacy, and a genuine understanding of the business's heartbeat

Modern marketing isn’t about vanity metrics - it’s about impact.

What does success actually look like in the world of marketing?