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Empowering Marketing
Enthusiasts



Humanity: the B2B superpower we forgot we had
There’s a strange irony to modern marketing. We have never had more data, more tools, more automation… and yet somehow, less connection.
lmahrra
Nov 28, 20254 min read


Breaking the Bland: Humanising B2B with Paul Cash
Discover how to break the B2B marketing mould in this episode of Uncomfortable Conversations with Louise Mahrra and Paul Cash of Rooster Punk. Explore human-led branding, creative storytelling, and bold strategies to make your brand stand out.
lmahrra
Jul 23, 20252 min read


Emotional Resilience Is a Skill, Not a Trait
No one really teaches us emotional resilience. Not in school, not in most workplaces, and certainly not in the moments we need it most.
lmahrra
Jul 18, 20255 min read


The Power of Listening: Building Trust Across the Ecosystem
Empathy isn’t a soft skill; it’s a powerful tool that can help you create meaningful, human connections that drive long-term success.
lmahrra
Jun 25, 20254 min read


Creativity Under Pressure: Why IT Marketing Needs to Stop Playing It Safe
You can be bold and effective. Emotional and accountable. Creative and commercial.
lmahrra
May 16, 20253 min read


Unlocking the Power of Emotional Connection in Marketing
Emotional connection goes beyond making people feel good; it’s about understanding their hopes, fears, and aspirations on a deeper level.
lmahrra
Jan 21, 20253 min read


Starting Strong: Lessons from Leading Marketing with Empathy and Impact
When I step into a new role, my goal isn’t to make waves immediately - it’s to understand the waters first.
lmahrra
Dec 12, 20244 min read


Humanising Tech: A Vision for the Future of Marketing
For me, marketing has always been about people. It’s about building relationships, understanding emotions, and crafting stories.
lmahrra
Sep 24, 20244 min read
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